Snapchat is already expected to grow by more than 27% in the U.S. this year, “ghosting” the competition in terms of enticing new young users. But what makes this new kid on the block big for brands attempting to woo 13-34 year olds?
Digital marketing veteran Rick Martira gives 5 powerful reasons.
* Snapchat Internal Data
* Nielson NPOWER. C3. 11/17/2014 - 02/28/2015 eMarketer
* "US Snapchat Users and Penetration, 2014 -2020," June 2016