Why Brands Would Be Crazy Not To Consider Snapchat From A Seasoned Digital Marketing Veteran

By: Tyler Courtenay


Snapchat is already expected to grow by more than 27% in the U.S. this year, “ghosting” the competition in terms of enticing new young users. But what makes this new kid on the block big for brands attempting to woo 13-34 year olds?

Digital marketing veteran Rick Martira gives 5 powerful reasons.

Sources

* Snapchat Internal Data

* Nielson NPOWER. C3. 11/17/2014 - 02/28/2015 eMarketer

* "US Snapchat Users and Penetration, 2014 -2020," June 2016




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