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Brand Voice: Creative Recommendations, What It Is & Why It Matters

Marketers may find it intimidating when deciding which social media sites fit best with their business goals. To make it easier for your bra

Marketing Guidelines to Social Movements

In the first half of 2020 the US has experienced a striking change in everyday life. From the COVID-19 pandemic, the Black Lives Matter prot

Introducing Facebook Shops: An Online Shopping Experience

Facebook Shops is a social media shopping experience where users can create an online store on Facebook and Instagram for free.

How CPG Brands Can Use Pinterest: An Always-On Strategy

Pinterest is the perfect environment to reach users who are in a discovery mindset but also open to product recommendations from brands. In

How an International Airline Leveraged Paid Social to Increase Brand Awareness and Beat Facebook and Youtube Benchmarks

Through our paid social, we increased the brand awareness of an International Airline, beating Facebook and Youtube Benchmarks

5 Creative Practices to Combat Ad Fatigue

Unified’s Creative Fatigue Dashboard is a power tool that can be used to improve your rotation strategy by identifying current and potential creative fatigue for live ads and can also help advertisers anticipate and plan for future campaign success.

Responding to Coronavirus (COVID-19): Restaurants on Social Media

Following protocols and updates suggested by the CDC, many restaurants have adjusted their services to stay relevant and generate more revenue during the COVID-19 outbreak.

Leveraging eSports for Social Advertising [Infographic]

Today, every brand should take the gaming industry seriously. By 2022, the global gaming market is estimated to be worth nearly $200 billion

The Importance of Adaptation During Difficult Times

Twice a year, the Account Management team comes together for our offsite to take a moment of pause from our day-to-day responsibilities to d

Infographic: Coronavirus Business and Consumer Impacts

Adjusting Your Marketing Strategy During the Coronavirus Pandemic

As a team of social media strategists and specialists, we have grown accustomed to working with partners through regionalized crises. Depend

Hispanic Consumers: Why You Shouldn’t Ignore Hispanic Markets

It’s 2020, and if your brand is not tapping into Hispanic Markets, you are missing a huge opportunity. Hispanic consumers are young, digital

St. Patrick's Day by the Numbers

St Patrick's Day – What does this mean for businesses?

5 Digital Trends to Watch for in 2020

With two full months under our belt, 2020 has already proven to be a tumultuous year for advertising. As new topics and technologies continu

Live Moments & Music Festivals: An Experiential Marketing Endeavor

Now that award season and the Super Bowl are behind us, it’s time to get excited for the next highly anticipated live events: Music Festival