The Goal
An international airline wanted to increase brand awareness amongst international travelers.
The Challenge
With general awareness of the airline limited in the US, the client aimed to drive awareness and flight sales against a crowded landscape.
The Solution
The Unified Team worked with the brand to identify key audience profiles based on their interests, travel behavior, and demographics.
Unified outlined a strategic recommendation across Facebook and YouTube, with budget allocated accordingly based on estimated results.
Utilizing Unified’s proprietary software, the campaign was able to identify and optimize towards the most efficient creative messaging and placements, resulting in lower Cost-Pers.
Through ongoing optimizations and platform adjustments the campaign was able to deliver on its goal.
Results
46% decrease
in Facebook CPM versus Airline Benchmark.
50% decrease
in YouTube CPV versus Airline Benchmark.