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How an International Airline Leveraged Paid Social to Increase Brand Awareness and Beat Facebook and Youtube Benchmarks

By: Unified


The Goal

An international airline wanted to increase brand awareness amongst international travelers.

The Challenge

With general awareness of the airline limited in the US, the client aimed to drive awareness and flight sales against a crowded landscape.

The Solution

The Unified Team worked with the brand to identify key audience profiles based on their interests, travel behavior, and demographics.

Unified outlined a strategic recommendation across Facebook and YouTube, with budget allocated accordingly based on estimated results.

Utilizing Unified’s proprietary software, the campaign was able to identify and optimize towards the most efficient creative messaging and placements, resulting in lower Cost-Pers.

Through ongoing optimizations and platform adjustments the campaign was able to deliver on its goal.

Results

46% decrease

in Facebook CPM versus Airline Benchmark.

50% decrease

in YouTube CPV versus Airline Benchmark.




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