Unified helps HILTI drive purchases with targeting solutions

Hilti partnered with Unified to drive online purchases of its 22-volt cordless product line amongst a niche target audience through Paid Social. The teams worked together to create campaign strategies that leveraged audience data with strong optimized targeting. These tactics led to exceptional performance and improved efficiencies that drove more qualified users to the website than Hilti’s previous historical benchmarks, at lower media costs.

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What you will learn with this case study:

  • The importance of Pixel Placement
  • How the team leveraged data to inform the strategy for a highly niche and effective targeting approach
  • How the campaign helped to drive business results for Hilti