Although social is a lucrative channel, marketers have named it the #1 most challenging advertising type to execute successfully. Why? Because while it’s clear that intelligence, optimization, and expertise are the three pillars of excellent social campaigns, most marketers are still struggling to master them.
Once you are sure you own your data, these pillars can be put into practice easily—if you understand what they mean and have the right tools to implement them.
Our infographic walks you through this vital information, describing the what and why of the three pillars of superior social performance.