The Display Advertiser’s Guide To Social Media Marketing

By: Tyler Courtenay


10 Concepts From Display Advertising That You May Think Are Interchangeable With Social, But Aren’t Entirely

You’re a display advertising dynamo. In fact, you and IAB ad units go together like clicks and cookies. You get the best CPMs and everyone knows it. Now your executive team wants you to incorporate social media into your plan for ultimate digital domination. Easy peasy—you already know everything you need to know from display right? Well, not quite.

As social media advertising continues to increase its piece of the marketing budget pie, many display marketers are finding themselves trying to make sense of a constantly changing and complex industry. But not to worry, if you are new to social strategy, we’ve put together a short guide to help you navigate some of the key differences.




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