Ciroc needed to drive efficient social video views, optimize towards specific consumer actions (shares, contest entries, etc.) and measure the effective earned media ROI from their Super Bowl initiative.
- Integrate advertising and content campaign socially to increase overall awareness
- Leverage one system for social measurement across multiple channels
- Increase engagement, and optimize towards best performing channels
- Target specific audience groups across multiple social channels
Media Value ROI.
Earned Contest Entries.
Video Views in 24 Hours.
Different Earned Actions Tracked.