Ciroc’s Single Source For Social Video, Sharing, And Earned Media Measurement

By: Unified


Ciroc needed to drive efficient social video views, optimize towards specific consumer actions (shares, contest entries, etc.) and measure the effective earned media ROI from their Super Bowl initiative.


  • Integrate advertising and content campaign socially to increase overall awareness
  • Leverage one system for social measurement across multiple channels
  • Increase engagement, and optimize towards best performing channels
  • Target specific audience groups across multiple social channels



Media Value ROI.


Earned Contest Entries.


Video Views in 24 Hours.


Different Earned Actions Tracked.

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