The Consumer Journey: How Social Media Impacts User Behavior

The term “marketing funnel” gets thrown around a lot by marketers/advertisers, but what does it really mean? We know it’s the path consumer

Social Advertising vs Data Privacy: Can there be a Balance?

The argument over whether or not social advertising is effective is long over, and the conversation has since shifted to data sharing and privacy intrusion.

Facebook Messenger: What is in store for the latter half of 2019?

Facebook continues to invest in Messenger year after year - in 2019, it is reported that a whopping 1.3 billion people use the app every month, with 20 billion messages sent through the app each month.

The Power of Compound Interest in Company Building

by Josh Backer COO and Co-Founder Company culture has been a hot topic in start up land for years and even storied firms like Berkshire

5 Tips to Maximize Your Holiday Social Investments

As the holiday season quickly approaches, retailers are preparing to generate as much as 30% of their annual revenue. See how you can maximize your social media advertising investments.

Facebook and Snapchat poised to win the 5G Arms Race

5G hysteria is upon us. See what this means for marketers, consumers, developers and everyone in between.

H.E.C. Ads: Everything Advertisers Need to Know About Facebook's New Special Ad Categories

As of July 2019, Facebook is adjusting the way in which they manage housing, employment, and credit ads as they continue to focus on ways to protect users from unlawful discrimination.

The New Age Of Transparency In Social Advertising SMWNYC

Watch Rick Martira speak on the topic of the struggles of transparency in brand and agency life.


Do I control the access to my data, and what happens if I don't?