Introducing Facebook Shops: An Online Shopping Experience

Facebook Shops is a social media shopping experience where users can create an online store on Facebook and Instagram for free.

How CPG Brands Can Use Pinterest: An Always-On Strategy

Pinterest is the perfect environment to reach users who are in a discovery mindset but also open to product recommendations from brands. In

5 Creative Practices to Combat Ad Fatigue

Unified’s Creative Fatigue Dashboard is a power tool that can be used to improve your rotation strategy by identifying current and potential creative fatigue for live ads and can also help advertisers anticipate and plan for future campaign success.

Responding to Coronavirus (COVID-19): Restaurants on Social Media

Following protocols and updates suggested by the CDC, many restaurants have adjusted their services to stay relevant and generate more revenue during the COVID-19 outbreak.

Leveraging eSports for Social Advertising [Infographic]

Today, every brand should take the gaming industry seriously. By 2022, the global gaming market is estimated to be worth nearly $200 billion

The Importance of Adaptation During Difficult Times

Twice a year, the Account Management team comes together for our offsite to take a moment of pause from our day-to-day responsibilities to d

Adjusting Your Marketing Strategy During the Coronavirus Pandemic

As a team of social media strategists and specialists, we have grown accustomed to working with partners through regionalized crises. Depend

Hispanic Consumers: Why You Shouldn’t Ignore Hispanic Markets

It’s 2020, and if your brand is not tapping into Hispanic Markets, you are missing a huge opportunity. Hispanic consumers are young, digital

5 Digital Trends to Watch for in 2020

With two full months under our belt, 2020 has already proven to be a tumultuous year for advertising. As new topics and technologies continu