Blog

Facebook and Snapchat poised to win the 5G Arms Race

5G hysteria is upon us. See what this means for marketers, consumers, developers and everyone in between.

H.E.C. Ads: Everything Advertisers Need to Know About Facebook's New Special Ad Categories

As of July 2019, Facebook is adjusting the way in which they manage housing, employment, and credit ads as they continue to focus on ways to protect users from unlawful discrimination.

The New Age Of Transparency In Social Advertising SMWNYC

Watch Rick Martira speak on the topic of the struggles of transparency in brand and agency life.

SOCIAL'S TIPPING POINT OF DATA ACCESSIBILITY IS HERE

Do I control the access to my data, and what happens if I don't?

5 Social Media Advertising Strategies To Try This Summer

These top 5 trending social advertising strategies will help keep your brand top-of-mind for consumers this summer and beyond.

Pinterest May Just Be A Mobile App Marketer’s Dream Opportunity—Here Are 5 Reasons Why

Pinterest May Just Be A Mobile App Marketer’s Dream Opportunity—Here Are 5 Reasons Why

Own Your Social Advertising Data and Put Competitors in the Rearview

With the trajectory of today’s marketing landscape, it’s not out of the realm of possibility that even the C-suite can get lost in the mountains of data that have been piling up.

Social Advertising Super Bowl Trends Revealed

Unified compiled data across hundreds of campaigns and millions of dollars in Super Bowl ad spend on our platform, to reveal the following trends.

Price And Value: The Yin And Yang For Customer Conversion

For retailers, the secret to acquiring new customers, and maintaining them long-term, will always come down to price and value. With this in mind, it’s critical for retailers to leverage the massive social media ecosystem to usher customers down the purchasing path.