Lindsey Pizula

Lindsey Pizula

Senior Strategist

Brand Voice: Creative Recommendations, What It Is & Why It Matters

Marketers may find it intimidating when deciding which social media sites fit best with their business goals. To make it easier for your bra

How CPG Brands Can Use Pinterest: An Always-On Strategy

Pinterest is the perfect environment to reach users who are in a discovery mindset but also open to product recommendations from brands. In

5 Creative Practices to Combat Ad Fatigue

Unified’s Creative Fatigue Dashboard is a power tool that can be used to improve your rotation strategy by identifying current and potential creative fatigue for live ads and can also help advertisers anticipate and plan for future campaign success.

Responding to Coronavirus (COVID-19): Restaurants on Social Media

Following protocols and updates suggested by the CDC, many restaurants have adjusted their services to stay relevant and generate more revenue during the COVID-19 outbreak.

5 Digital Trends to Watch for in 2020

With two full months under our belt, 2020 has already proven to be a tumultuous year for advertising. As new topics and technologies continu

Live Moments & Music Festivals: An Experiential Marketing Endeavor

Now that award season and the Super Bowl are behind us, it’s time to get excited for the next highly anticipated live events: Music Festival

The Best Ads of The 2020 Academy Awards

The 2020 Oscars concluded our roundup of some of the most anticipated award shows and live events this season. While not as renowned for its

GRAMMYs, Super Bowl: How to win Live Moments on Social

After the holidays conclude and we begin the second half of the winter season, the nation’s attention shifts towards the first three Live Mo

What We Can Learn From the Success of Black Friday and Cyber Monday

A few weeks back we discussed tips to maximize your holiday social investments and ways to leverage social for Black Friday and Cyber Monday