Case Studies

A Global Entertainment Brand Connected 1st And 3rd Party Audiences, Uncovering Crucial, Previously Unknown Affinities And Behaviors

By: Tyler Courtenay

Unified helped a Global Entertainment Brand combine 1st and 3rd party data to create custom audience analytics. These audiences were used to uncover crucial affinities and behaviors that Marketing and Sales teams incorporated into their strategies and how they approached potential customers.

+12,000

Custom Audiences Combined With 3rd Party Data.

+850

Audience Buckets

What We Can Learn From the Success of Black Friday and Cyber Monday

A few weeks back we discussed tips to maximize your holiday social investments and ways to leverage social for Black Friday and Cyber Monday

Navigating the Political Climate in 2020

There is much speculation surrounding 2020 and what the future holds as it relates to social media and the wider marketing landscape. What u

Leverage Social For Black Friday and Cyber Monday

Whether you can believe it or not, the holidays are approaching and consumers are ready to spend. This year, eMarketer predicts that Cyber M

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