Video has been crowned the new king of advertising formats on social media. Unified, a social media advertising company, has prepared a short tutorial for each social platform.
Facebook Video Ads
| Total Number Of U.S. Users |
Total Shares Of Daily Video Viewers |
Total Share Of U.S. Social Media Video Brand Posts |
Offers Autoplay |
Autoplay Audio Default |
Offers Live Video |
100% In-View Option1 |
| 166.8MM |
34% |
43% |
Yes |
Muted |
Yes |
Yes |
| Video View Definition |
Campaign Goal Options |
Offers CRM Targeting |
Percentage Of Audience That's Mobile-Only2 |
Offers Mobile-Only Ad Units |
Offers Advertising Technology Partners |
| 3 Seconds |
Awareness, Engagement, Conversions |
Yes |
33% |
Yes |
Yes |
Did You Know?
- Facebook Canvas ads fully immerse users in your content to fully grab the attention of mobile users and can be combined with photos to tell a more effective story.
- The vast majority of U.S. users are still using both desktop and mobile devices to access social media websites.
Twitter Video Ads
| Total Number Of U.S. Users |
Total Shares Of Daily Video Viewers |
Total Share Of U.S. Social Media Video Brand Posts1 |
Offers Autoplay |
Autoplay Audio Default |
Offers Live Video |
100% In-View Option |
| 52.2MM |
27% |
1% |
Yes |
Muted |
Yes |
Yes |
| Video View Definition |
Campaign Goal Options |
Offers CRM Targeting |
Percentage Of Audience That's Mobile-Only |
Offers Mobile-Only Ad Units2 |
Offers Advertising Technology Partners |
| 3 Seconds |
Engagements |
Yes |
Approx. 50% |
Yes |
Yes |
Did You Know?
- 1. 70.8% of U.S. marketers plan to use social media video ads. Of this group, 65.8% will buy from Facebook, 27.4% from Instagram, 21.6% from Twitter and 9.0% from Pinterest.
- 2. Consider Twitter's Audience Platform which gives marketers access to hundreds of millions of mobile users through a network of apps, whether or not they are on the Twitter website.
Instagram Video Ads
| Total Number Of U.S. Users |
Total Shares Of Daily Video Viewers |
Total Share Of U.S. Social Media Video Brand Posts |
Offers Autoplay1 |
Autoplay Audio Default |
Offers Live Video |
100% In-View Option |
| 67.2MM |
35% |
46% |
Yes |
Unmuted |
Yes |
Yes |
| Video View Definition |
Campaign Goal Options |
Offers CRM Targeting |
Percentage Of Audience That's Mobile-Only |
Offers Mobile-Only Ad Units |
Offers Advertising Technology Partners2 |
| 3 Seconds |
Awareness, Engagement, Conversions |
Yes |
60.2% |
Yes |
Yes |
Did You Know?
- Approximately 85% of the time, autoplay videos are watched without sound.
- Shameless plug, but Unified is a partner of all four sites, plus Snapchat and LinkedIn.
Pinterest Video Ads
| Total Number Of U.S. Users1 |
Total Shares Of Daily Video Viewers |
Total Share Of U.S. Social Media Video Brand Posts |
Offers Autoplay |
Autoplay Audio Default |
Offers Live Video |
100% In-View Option |
| 54.3MM |
15% |
N/A |
Yes |
Muted |
No |
Yes |
| Video View Definition |
Campaign Goal Options2 |
Offers CRM Targeting |
Percentage Of Audience That's Mobile-Only |
Offers Mobile-Only Ad Units |
Offers Advertising Technology Partners |
| N/A, Presumed 3 Seconds |
Traffic, Engagement, Awareness |
No |
Approx. 35% |
Yes |
Yes |
Did You Know?
- 41.0% of U.S. digital video viewers discover new original video content through social media sites, second only to word-of-mouth.
- 55.0% of Pinterest users want to find or shop for products while on the platform.
