A 5 Minute Social Media Video Ad Tutorial For 4 Leading Sites

Total Number Of U.S. Users	Total Shares Of Daily Video Viewers	Total Share Of U.S. Social Media Video Brand Posts	Offers Autoplay	Autoplay Audio Default	Offers Live Video	100% In-View Option¹
166.8MM	34%	43%	Yes	Muted	Yes	Yes

Video View Definition	Campaign Goal Options	Offers CRM Targeting	Percentage Of Audience That's Mobile-Only²	Offers Mobile-Only Ad Units	Offers Advertising Technology Partners
3 Seconds	Awareness, Engagement, Conversions	Yes	33%	Yes	Yes

Facebook Canvas ads fully immerse users in your content to fully grab the attention of mobile users and can be combined with photos to tell a more effective story.
The vast majority of U.S. users are still using both desktop and mobile devices to access social media websites.

Total Number Of U.S. Users	Total Shares Of Daily Video Viewers	Total Share Of U.S. Social Media Video Brand Posts¹	Offers Autoplay	Autoplay Audio Default	Offers Live Video	100% In-View Option
52.2MM	27%	1%	Yes	Muted	Yes	Yes

Video View Definition	Campaign Goal Options	Offers CRM Targeting	Percentage Of Audience That's Mobile-Only	Offers Mobile-Only Ad Units²	Offers Advertising Technology Partners
3 Seconds	Engagements	Yes	Approx. 50%	Yes	Yes

1. 70.8% of U.S. marketers plan to use social media video ads. Of this group, 65.8% will buy from Facebook, 27.4% from Instagram, 21.6% from Twitter and 9.0% from Pinterest.
2. Consider Twitter's Audience Platform which gives marketers access to hundreds of millions of mobile users through a network of apps, whether or not they are on the Twitter website.

Total Number Of U.S. Users	Total Shares Of Daily Video Viewers	Total Share Of U.S. Social Media Video Brand Posts	Offers Autoplay¹	Autoplay Audio Default	Offers Live Video	100% In-View Option
67.2MM	35%	46%	Yes	Unmuted	Yes	Yes

Video View Definition	Campaign Goal Options	Offers CRM Targeting	Percentage Of Audience That's Mobile-Only	Offers Mobile-Only Ad Units	Offers Advertising Technology Partners²
3 Seconds	Awareness, Engagement, Conversions	Yes	60.2%	Yes	Yes

Approximately 85% of the time, autoplay videos are watched without sound.
Shameless plug, but Unified is a partner of all four sites, plus Snapchat and LinkedIn.

Total Number Of U.S. Users¹	Total Shares Of Daily Video Viewers	Total Share Of U.S. Social Media Video Brand Posts	Offers Autoplay	Autoplay Audio Default	Offers Live Video	100% In-View Option
54.3MM	15%	N/A	Yes	Muted	No	Yes

Video View Definition	Campaign Goal Options²	Offers CRM Targeting	Percentage Of Audience That's Mobile-Only	Offers Mobile-Only Ad Units	Offers Advertising Technology Partners
N/A, Presumed 3 Seconds	Traffic, Engagement, Awareness	No	Approx. 35%	Yes	Yes

41.0% of U.S. digital video viewers discover new original video content through social media sites, second only to word-of-mouth.
55.0% of Pinterest users want to find or shop for products while on the platform.

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