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GRAMMYs, Super Bowl: How to win Live Moments on Social

After the holidays conclude and we begin the second half of the winter season, the nation’s attention shifts towards the first three Live Mo

Best of CES 2020: Top 3 Tech Trends

Unified had a presence at CES this year in partnership with The Green Room Lounge. As the presenting sponsor, we got a ton of facetime with

How to Use TikTok: A Strategic and Best Practice Guide

Learn the strategies and best practices in TikTok. A new unique real-time, call-and-response creative social platform.

TikTok: Social Advertising’s Disrupter of the Year

TikTok is more than just a fad. It’s the latest player in short-form video messaging and it’s quickly becoming a major player in the world o

What We Can Learn From the Success of Black Friday and Cyber Monday

A few weeks back we discussed tips to maximize your holiday social investments and ways to leverage social for Black Friday and Cyber Monday

Navigating the Political Climate in 2020

There is much speculation surrounding 2020 and what the future holds as it relates to social media and the wider marketing landscape. What u

Leverage Social For Black Friday and Cyber Monday

Whether you can believe it or not, the holidays are approaching and consumers are ready to spend. This year, eMarketer predicts that Cyber M

The Good Side of Social

Social Media has ignited a profound change in our everyday experience, and it has become woven into the fabric of our culture. But with chan

The Unified Credo

by Peter Albano Account Strategy Lead, Client Services When I joined Unified five years ago I was impressed that the Account Management

7 Trends Sure to Impact Social Media Advertising in 2020

As we head into the final months of 2019, there are a number of trends that we believe will be of prevalent conversation and focus in 2020.

Value of a Social Follower

With Facebook’s growing audience sizes and ever-increasing engagement, the number of people and amount of content on the platform is constantly reaching new heights. Should advertisers invest in growing their Facebook Page Followers?

The Consumer Journey: How Social Media Impacts User Behavior

The term “marketing funnel” gets thrown around a lot by marketers/advertisers, but what does it really mean? We know it’s the path consumer

Unified helps HILTI drive purchases with targeting solutions

Hilti partnered with Unified to drive online purchases of its 22-volt cordless product line amongst a niche target audience through Paid Soc

Social Advertising vs Data Privacy: Can there be a Balance?

The argument over whether or not social advertising is effective is long over, and the conversation has since shifted to data sharing and privacy intrusion.

Facebook Messenger: What is in store for the latter half of 2019?

Facebook continues to invest in Messenger year after year - in 2019, it is reported that a whopping 1.3 billion people use the app every month, with 20 billion messages sent through the app each month.