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5G hysteria is upon us. See what this means for marketers, consumers, developers and everyone in between.
As of July 2019, Facebook is adjusting the way in which they manage housing, employment, and credit ads as they continue to focus on ways to protect users from unlawful discrimination.
Southeast Toyota partnered with Unified, a Preferred Marketing Developer, to use its real-time social media marketing platform to scale and automate its ad spend across 166 dealership pages, resulting in a 200-hour decrease in marketing man-hours per week spent running the campaign.
VICE Efficiently Optimizes Thousands Of Ads On All Social Channels Using The Unified Platform
With the help of Unified’s Automation Engine, Lexus was able to deploy +1,000 personalized videos to create 4,000 Ads and reach over 11.2MM people nationwide. Learn more in our Case Study.
While it’s clear that intelligence, optimization, and expertise are the three pillars of excellent social campaigns, most marketers are still struggling to master them.
This global brand wanted to increase in-store traffic and improve performance on its previous Retweet to Remind campaign by running a Heart to Remind campaign instead.
A client was looking to increase site traffic to two specific services pages, money market and checking accounts.
The brand wanted to drive awareness with video creative, and Unified set out to find the best objective to achieve this: Video Views or Awareness.
The CPG brand wanted to understand what type of creative would resonate best with its key customer personas: messaging that appealed to their consumers’ heads or hearts?
Previously, the Brand ran its social advertising through multiple agencies, but experienced unclear service fees and complete loss of data after an agency transition.
Leveraging the Unified Platform’s unique budget Optimizer, Marketers achieved a significantly higher swipe-up rate and lower CPM than originally predicted.
Interested in driving excitement and awareness for their upcoming 10-year sponsorship of the Olympics, marketers leveraged the Unified Platform’s Pacing Dashboard and Optimizer to lower costs and achieve a high video view rate for their campaign.
With the rise of social media, which offers seemingly limitless content at users’ fingertips, this decline is hardly surprising.
In the space of 5 years, 18 to 24-year-olds have migrated 40.0% of traditional TV viewing time to other activities.
