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The Importance of Adaptation During Difficult Times

Twice a year, the Account Management team comes together for our offsite to take a moment of pause from our day-to-day responsibilities to d

Infographic: Coronavirus Business and Consumer Impacts

Adjusting Your Marketing Strategy During the Coronavirus Pandemic

As a team of social media strategists and specialists, we have grown accustomed to working with partners through regionalized crises. Depend

Hispanic Consumers: Why You Shouldn’t Ignore Hispanic Market

It’s 2020, and if your brand is not tapping into Hispanic Markets, you are missing a huge opportunity. Hispanic consumers are young, digital

St. Patrick's Day by the Numbers

St Patrick's Day – What does this mean for businesses?

5 Digital Trends to Watch for in 2020

With two full months under our belt, 2020 has already proven to be a tumultuous year for advertising. As new topics and technologies continu

Live Moments & Music Festivals: An Experiential Marketing Endeavor

Now that award season and the Super Bowl are behind us, it’s time to get excited for the next highly anticipated live events: Music Festival

Consumers Are Expected To Spend Billions Of Dollars On Valentine's Day

Check out how US consumers plan to spend their Valentine's Day.

The Best Ads of The 2020 Academy Awards

The 2020 Oscars concluded our roundup of some of the most anticipated award shows and live events this season. While not as renowned for its

The Best of Super Bowl 2020

With nearly 100 million viewers, Super Bowl LIV saw the first year to year increase in over 5 years. As expected, brands showed up to get in

GRAMMYs 2020: From Kobe Bryant Tributes to Google and TikTok

Award season is well underway and the music industry's biggest night did not disappoint. The lead up to the 62nd Grammy Awards was already s

GRAMMYs, Super Bowl: How to win Live Moments on Social

After the holidays conclude and we begin the second half of the winter season, the nation’s attention shifts towards the first three Live Mo

Best of CES 2020: Top 3 Tech Trends

Unified had a presence at CES this year in partnership with The Green Room Lounge. As the presenting sponsor, we got a ton of facetime with

How to Use TikTok: A Strategic and Best Practice Guide

Learn the strategies and best practices in TikTok. A new unique real-time, call-and-response creative social platform.

TikTok: Social Advertising’s Disrupter of the Year

TikTok is more than just a fad. It’s the latest player in short-form video messaging and it’s quickly becoming a major player in the world o